With its unique concepts and creativity, niche perfume has succeeded in finding a place in the market where the so-called ‘classic’ perfumery has prevailed until now. Where does the interest in niche perfumery come from? Why are they so popular today?
What is niche perfumery?
As its name suggests, niche perfumery aims for privileged customers who love the uniqueness and creativity of a perfume. The aim of niche perfumery is not to sell to all. You may hear of confidential perfumery, Haute perfumery, or “exceptional” perfumes. All of these terms are referred niche perfumery. Niche perfumes appeared in the 90s. It advocates a return of the perfume houses during the time when perfume was considered a luxury object or a rare accessory. That’s the reason a few niche perfume brands like Alexandre.J or Memo Paris come up with packaging as sophisticated as jewelry while others such as By Kilian Paris and Xerjoff favor the content rather than the container and opt for simple packaging. Within the niche perfumery sector, there are different concepts and categories- designer perfumes like Tom Ford and creative perfumes like Alexandre. J or Memo Paris.
The difference with designer fragrances
Niche perfumery causes so much talk today because it’s entangled with creativity. So niche fragrances made of noble materials have more demand than designer fragrances. In addition, major designer fragrance brands often specialize in other sectors such as ready-to-wear, while niche fragrance brands mainly focus on unrivaled quality and attention to detail. So, by opting for niche perfume, you are less likely to meet someone wearing the same fragrance. Your perfume becomes your signature.
Says inaccessible and unaffordable
Some say it’s inaccessible or unaffordable. However, this is not the case for all niche fragrances. Several resellers offer an intense variety of niche fragrances adapted to everyone’s tastes and colors. Among these Jovoy, Sens Unique, Paris 8, Printemps, Galeries Lafayette, and Harrods are popular retailers. In terms of the price range, there is something for every budget. Contrary to popular opinion, a niche perfume won’t necessarily cost you more than a designer perfume like Chanel, Dior, or even Guerlain. Above all the demand on the market, the materials used, and the creativity around will make the niche perfume a unique product or a rare collection.
